"Every software team has a process they use to complete work. Normalizing that process–i.e., establishing it as a workflow–makes it clearly structured and repeatable, which, in turn, makes it scalable. At Atlassian, we take an iterative approach to workflow management because it helps us meet our goals faster and exemplifies our team culture. We are experts in agile workflow management (if we do say so ourselves), and we want to help you become experts too. "