“Digital Transformation starts with the Customer in mind. A top-notch user experience is a fantastic way to keep customers involved and engaged with your brand in this digital age. It is the key element to making a difference and getting an edge over your competitors.For a digital transformation to be successful, businesses are growing increasingly aware of the necessity to be more user-centric, be it their employees for internal systems or their customers for external-facing interfaces.

There are many criteria to creating or assessing the user experience:

• Search – how easy it is to find the site or application
• Consistency – does it provide the same experience across all the devices
• Content – how intriguing is the content to keep the user glued
• Design – is it beautiful, clean with brand enhancing visual design
• Access – how easy is it to use and understand the app
• Desirable – how much influence it generates on users to use the app
• Credibility – can users trust the app
• Usefulness – how valuable are the features and functions”