"60–70% Of executives agree that digital transformation is imperative for business success in terms of staying ahead of competition, adopting advanced technologies and aligning with present and future business shifts. So, What Is Digital Transformation Hype All About? Simply put, it is all about utilizing the technology and its advancements for revamping the business strategy, models, operations, products, marketing approach, objective etc. Digital transformation is an end-to-end process that involves every business activity initiated, executed and evaluated. Why Digital Transformation Is A Must? Unlike other business reinventions, the emerging strategy involves both the present and future prospects of your business in mind. Such an approach could transform your business amazingly for better growth and ROI. So, with the short brief on what this strategy is all about, let’s discuss why enterprise must embrace it now for enhancing their customer engagement, profits and success rate. Top reasons why embracing digital transformation now can improve business outcomes amazingly."

Anand Kannan