Every contact with you, your offices, your website, your business cards, phone, your employees, etc. are opportunities to tell part of your story to your customers and potential partners. Don’t leave it to chance.

According to the MIT Sloan, “Customer service can be enhanced significantly by digital initiatives“. The problem arises however, when you have an exponential number of channels to manage and to do it in such a way that all supports your brand.

Start small, budget accordingly. Just make sure you do it. Start by following the three steps shown here and measure a base “brand equity” before and after any change due to digital marketing initiatives.

Furthermore, aiming for an omni channel strategy is key. Your brand experience must be homogeneous across the different channels. This creates enormous budgetary pressures for digital transformation initiatives. Where should you start? How minimum should your MVP be in order to remain viable?