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From leading industry thinkers

Here's Why Google Is Acquiring Apigee

"Recently, Alphabet Inc.’s subsidiary Google announced that it will acquire the API (Application Programming Interface) platform provider Apigee for $625 million in a transaction is likely to be closed by the end of this year. An increasing number of companies are shifting towards communicating programmatically through APIs via the internet, augmenting or even supplanting traditional communications via phones. For example, physicians these days can communicate prescriptions to pharmacies electronically on a dedicated platform, rather than by phone. Apigee’s comprehensive API platform works as an enabler for this sort of communication, offering secure, stable, multi-language, dev, test, publish and analytics capabilities. This acquisition is an indication of Google’s increased focus on corporate clients and its enterprise services offerings. According to Google’s management, its corporate customers believe that getting the API strategy functioning is a key step for their business and with Apigee’s strong reputation in this space, the acquisition will strengthen Google’s enterprise offerings. We believe that, as the company tries to develop a competitive edge in the cloud enterprise solutions segment, Apigee’s technology can work as a differentiator, driving Google’s growth in this segment in future."

Trefis Team , Contributor @Forbes

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